Kadapt exists because an agency took $20,000 of my money and gave me nothing to post.

I'm Mike — a software founder from the UK. A few years back I hired a highly recommended marketing agency for my last startup: about $20,000 all in (£16,000 — I told you I was British). Five grand a month, ad spend on top. Month one was “setup.” The last month was “handover.” In between, almost nothing I could actually post.

The honest lesson wasn't “agencies are evil.” It's that producing good content in volume, every week, is genuinely hard — and the going rate for solving it is more than most independent professionals can ever justify.

Then generative video got good. Suddenly the expensive part — shooting, editing, motion graphics, captions — could be done by software. What was missing was the taste, the guardrails, and a workflow a busy person could drive from their phone.

So I built Kadapt, and pointed it at the people who need weekly video most and have the least time to make it: real estate agents. You upload the listing photos you already have; Kadapt turns them into a reel worth posting. It works from the photos you gave it — no virtual staging, no invented rooms — and every caption is fair-housing checked. It's generative AI, so you get the last look at every reel before it goes out.

It's the marketing team I wish I could have hired for $49 a month. — Mike