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The honest answer by content type: 10–20 seconds for a single-listing reel, longer only when the format earns it — with platform caps checked against the platforms' own documentation, and why completion rate is the number that decides.
QuestionThe fair-housing word list for video: the phrases that describe buyers instead of property — by protected class, with what to say instead — drawn from the same rule set our free checker runs on every piece of copy.
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