Terms of Service

These Terms of Service are an agreement between you and Kadapt Ltd (UK) (“Kadapt”, “we”, “us”). Effective 2026-07-13 (provisional). Contact: [email protected].

1. The service

Kadapt is a software service that turns photos you upload (e.g. your property listing photos) into short-form marketing videos with captions and voiceover, using third-party AI models (currently Seedance by ByteDance). You review and approve drafts, then download the finished video and post it yourself. Kadapt does not post to social platforms on your behalf.

2. Accounts, plans, credits

  • Subscription gives you access to Kadapt plus a monthly credit allowance. Credits are the prepaid usage unit: every generation (stills, video, drafting) uses credits.
  • Plan credits refresh each billing cycle and do not roll over. Unused plan credits expire when the new cycle’s credits are granted.
  • Top-up credits expire 90 days after purchase.
  • Credits are prepaid usage, not money. Credits are a virtual accounting unit used exclusively to access Kadapt’s own services. They are not legal tender, currency, electronic money, securities, or financial instruments; they are non-transferable between accounts, non-interest-bearing, have no cash value, and are not redeemable or exchangeable for cash. Expired credits are not refunded. We show your balance and expiry dates clearly in the app, and we’ll remind you before top-up credits expire. Credits are like a monthly gym pass — they cover the period they’re bought for.
  • Credit costs per generation vary with what you ask for (length, resolution, retries). We show an estimate before any expensive render and never start one without your approval.
Credit source Expiry Refundable?
Monthly plan allowance end of billing cycle (no rollover) no (part of the plan fee)
Top-up purchase 90 days from purchase within 14 days if unused/unexpired
Trial allowance end of trial n/a (no charge)
Goodwill/support credits as stated when granted no

See the live pricing page for current plan and credit pricing.

3. Trial

Trials require a valid payment card. Trials include a capped credit allowance; trial renders may carry a visible watermark if flagged by our abuse systems. One trial per person/card; prepaid/virtual cards may be declined. Cancel before the trial ends and you won’t be charged.

4. Your uploads — rights warranty

You may only upload content you have the right to use. Listing photos are frequently owned by the photographer or the brokerage that commissioned them — not the agent. By uploading, you warrant that:

  1. You own the content, or you hold a licence that covers creating derivative marketing videos from it; and
  2. Your use of Kadapt with that content doesn’t breach any agreement with your brokerage, MLS, photographer, or anyone else; and
  3. Any people identifiable in uploads have consented to this use.

You indemnify Kadapt Ltd against claims arising from content you upload (copyright, licence breach, privacy/publicity). We may remove content and suspend accounts on receipt of a credible infringement complaint (DMCA-style notice-and-takedown — see the Acceptable Use Policy).

5. AI output

  • Licence: as between you and us, you own the videos, captions, and scripts Kadapt generates for you, and may use them for your business marketing. We retain the right to operate the service (processing, storage, delivery) and — only with your opt-in — to showcase your before/afters as examples.
  • No guarantees: AI output can be wrong, odd, or off-brand. We make no promise of accuracy, quality, engagement, views, leads, or sales.
  • Human review is mandatory: you must review every generated video in full and with the sound on — visuals, voiceover, music, captions, and script — before publishing it. The approval steps in the product exist for this. Once you approve and download, responsibility for the content — including its accuracy — is yours.

6. Property fidelity — what we constrain, and what we cannot guarantee

Kadapt is designed to animate your photos, not re-imagine the property: camera motion, transitions, captions, and voiceover over the images you supplied. Our guardrails suppress invented text, signage, logos, and structural changes. However, generative AI can introduce artifacts or alterations we cannot fully prevent. That is exactly why the review gate exists: you must check the final video faithfully represents the property before publishing. A video you have approved is your representation to your market — misrepresentation liability (e.g. under state consumer-protection or real-estate advertising rules) sits with you as the advertiser, not with Kadapt.

7. Fair housing & professional compliance

  • Kadapt provides language guardrails intended to avoid common Fair Housing Act problem phrases (e.g. steering language like “perfect for families”) in generated scripts and captions. This is a helpful filter, not legal advice and not a compliance guarantee.
  • You remain solely responsible for your content’s compliance with the Fair Housing Act, state fair-housing and advertising laws, your MLS rules, your brokerage’s policies, and your licensing obligations (including any required brokerage identification in advertising).
  • If a guardrail blocks something you believe is fine, you can edit the script yourself — at which point the edited text is entirely yours.

8. Acceptable use

You must comply with our Acceptable Use Policy, which passes through the usage policies of our AI service providers (currently including ByteDance/Seedance, Anthropic, DeepSeek and Google for models, and ElevenLabs for voice). If a provider rejects or moderates a generation, we may be unable to complete it. Generations rejected by a provider or by our own safety checks before delivery are not charged (moderation false-positives are retried where possible). This is different from you deciding not to use a delivered reel: once a render you approved has been delivered, its credits are spent whether or not you publish it — new takes and re-renders are new spends.

9. Billing, cancellation, refunds

  • Subscriptions bill monthly (or annually if offered) via Stripe, in USD, exclusive of sales tax — tax is added at checkout where we’re registered to collect it.
  • Cancel any time; access and remaining plan credits run to the end of the paid period. No pro-rata refunds for partial months as standard.
  • Refunds: unused, unexpired top-up credits may be refunded within 14 days of purchase on request. Plan fees for periods already consumed, and expired credits, are not refundable. Nothing in this section limits statutory rights that cannot be excluded (see section 12).
  • Failed payments: we retry, then downgrade/suspend. Credits pause with the subscription.

10. Data & retention

Uploaded photos and generated media (rendered reels and intermediate video) are retained while your account is active, so you can re-download, re-render and duplicate old projects at any time. Account deletion removes your data per the Privacy Policy.

11. Our IP, service changes, suspension

  • Platform IP: the Kadapt software, templates, VFX presets, prompt systems, example galleries, and brand are ours (or our licensors’). Your subscription is a licence to use the service, not to copy, resell, reverse-engineer, or extract our prompts/presets.
  • Service changes: models, features, credit costs per generation, and guardrails will evolve (underlying AI providers change frequently). We may modify the service, and will give reasonable notice of material adverse changes to paid plans. Price changes apply from your next billing cycle, with notice.
  • Beta features are labelled as such and provided without any warranty; they may be metered differently or withdrawn.
  • Suspension: we may suspend accounts for non-payment, Acceptable Use Policy breach, security risk, or where a provider/legal obligation requires it. Where practical we warn first.

12. Liability

  • Nothing excludes liability for fraud, or for death/personal injury caused by negligence, or anything else that cannot lawfully be excluded.
  • Otherwise: the service is provided “as is”; we exclude implied warranties to the extent permitted; our total liability is capped at the amount you paid us in the 12 months before the claim; and we’re not liable for indirect/consequential loss (lost profits, lost commissions, lost listings, reputational harm from content you approved and published).
  • Content-specific allocation (restated for clarity): we are not liable for consequences of content that you reviewed, approved, and published — including fair-housing complaints, misrepresentation claims, and MLS/brokerage discipline. Our responsibility ends at providing the guardrails and the review gate as described; yours begins at “approve.”

13. Governing law & disputes

These terms are governed by the laws of England and Wales, and disputes are subject to the courts of England and Wales — except that consumers keep any mandatory protections and venue rights of their home jurisdiction. This clause is under active attorney review and may change in the final terms.