Learn · Questions
One page per question, the answer in the first two sentences, and the sources to check us. No fluff to scroll past.
Whether you can turn MLS listing photos into a video depends on who owns the photos — usually the photographer — and what the licence allows. A four-question checklist for your own listings, other agents' listings, and closed sales, with NAR's own copyright guidance cited.
QuestionWhether an AI-made listing video can go in the MLS's video or virtual-tour field, what has to be disclosed and where — NAR's 'true picture' rule, MLS photo-accuracy policies, and California's AB 723 digitally-altered-image law — and the branded/unbranded distinction that trips up most submissions.
QuestionWhy business and professional accounts see a smaller music library on Instagram and TikTok, what happens when a listing reel uses a track it wasn't licensed for (mute, block, strike), and the licensed alternatives that actually work for real estate reels.
QuestionFive video formats that need no talking head — photo-driven listing reels with voiceover, text-overlay tours, hands-only and POV clips, screen-recorded market numbers, and carousel-to-reel — with why the feed matters more than the face, and how agents who won't be on camera keep one running.
QuestionThe honest answer by content type: 10–20 seconds for a single-listing reel, longer only when the format earns it — with platform caps checked against the platforms' own documentation, and why completion rate is the number that decides.
QuestionSourced 2026 price ranges for listing video — a videographer at $150–500 for a basic walkthrough and $800–2,500 for cinematic, DIY at zero dollars and an evening, and photo-to-reel AI at a few dollars per reel — with what each actually buys and which one fits which listing.
QuestionHow to make an open house reel that actually brings people through the door: the three-reel sequence — invitation, day-of, recap — what goes in each, when to post, the screenshot-able card layout, and how to make all three from the listing photos you already have.
QuestionA seven-day posting plan for real estate agents with no active listings — one post per day, each made from public data, past sales, a colleague's listing with permission, or your own process — plus why the drought is the most important week to keep posting.
QuestionThe fair-housing word list for video: the phrases that describe buyers instead of property — by protected class, with what to say instead — drawn from the same rule set our free checker runs on every piece of copy.
Looking for something copy-paste instead? Try the script & caption templates or the glossary.